Kristopher Michael Wood is a behavior design strategist and Certified Cialdini Coach. A founding member of the Cialdini Institute, he applies Cialdini’s principles of ethical influence to marketing, UX, and brand systems that move people to act. He trained in Behavior Design with BJ Fogg and earned the Mark of Distinction in Rory Sutherland’s MAD//Masters program. Before focusing on behavior design, he toured with Radiohead and Elton John, appearing at the Grammys and the Olympics. He brings that showmanship to client work, whether writing for McSweeney’s, decoding Taylor Swift’s business strategy, or building behavior design campaigns from the ground up. Educated at NYU, Columbia, the Sorbonne, and École Normale Supérieure. Kesey, his loyal sidekick, keeps spirits high and squirrels on notice.