Swift’s career is dissected as a case study in brand-building, exploring how she transformed personal experiences into a marketable identity, resonating with millions worldwide. From redefining her musical genres to standing up against music industry giants, Swift’s career is a testament to her strategic acumen and her unyielding dedication to her core values.

New York Birds Don't Climb explores the profound influence of three significant cities – Chicago, Paris, and New York – on the life and works of one of the greatest literary icons, Ernest Hemingway. While Hemingway's encounters with natural spaces have received substantial scholarly attention, the role of urban environments in shaping his writings and personal mythos remains largely unexplored. New York Birds Don't Climb presents a nuanced exploration of the writer's urban influences, adding a new dimension to our understanding of this celebrated author.

This little book owes its shape to Ben Franklin and its substance to hard-won experience.

What follows is built off theory and observation. These maxims were forged in the furnace of real conversations, client standoffs, failed tests, lucky guesses, and patterns too consistent to ignore.

If Poor Richard gave advice to printers and planters, and Poor Charlie Munger gave wisdom to investors, then this is my humble addition to the tradition: a pocket-sized field guide for marketers, persuaders, and anyone who needs to turn minds before turning profits.

Read it like a farmer reads the sky. Not for rules, but for weather.

—Kristopher